Quick answer: Direct-to-garment (DTG) printing applies ink to a textile using specialized digital printing equipment. It can be useful for detailed, colorful graphic artwork without creating a separate screen for every color.
How the process works
A digital artwork file is prepared for the garment and printer. Depending on the fabric and artwork, the garment may need appropriate preparation before printing. The printer applies textile ink to the material, followed by finishing steps required by the production setup. Specific processes vary by machine, ink and garment type.
Why designers may choose DTG
Digital garment printing allows a brand to produce many different illustrations without the same screens required in traditional screen printing. This flexibility can make it practical to offer individual designs and smaller runs while maintaining control over the artwork and finished decoration.
What DTG does and doesn't guarantee
DTG is a production method, not a promise of identical appearance on every fabric. Print sharpness, hand feel and durability depend on the artwork, garment, preparation, ink, curing and garment care. Different base fabrics can create different visual results.
How to care for decorated apparel
Always follow the garment's care label. Inside-out washing, gentle handling and avoiding direct ironing on the print are sensible habits for many printed tees. High heat and abrasive treatment are best avoided unless the garment's instructions specifically permit them.
House of Pavan's approach
House of Pavan produces its original graphic apparel using in-house DTG equipment. We describe each garment as accurately as possible so shoppers can distinguish the original illustration from the actual brand and composition of the shirt itself.
Frequently asked question
Is DTG the same thing as DTF?
No. DTG applies ink directly to the garment; direct-to-film printing typically transfers a printed design from a film using an adhesive and heat. They are different decoration methods with different production considerations.
Continue with Shop in-house printed apparel or explore jewelry and original graphic tees.